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Evelien Baas - Founder and Director

Evelien Baas founded her company in 2001, both the name and emphasis of the company have changed over the years, but the principles behind the company are still the same; helping farmers manage their financial administration better.

Evelien has been selling, supporting, and setting up Cashmanager Rural since 2000, and doing the same with Farm Focus now. When the Accredited Trainer program was introduced in 2005 she became an Accredited Trainer. In 2011 she became an MYOB certified consultant, as she had been supporting MYOB clients in her area and it seemed right to back it up with a qualification. In 2016 Evelien has become a certified member of the Institute of Certified NZ Bookkeepers and in 2017 she completed her Xero certification. She is a silver MYOB partner and a silver Xero champion partner, as well as a New Zealand Payroll Practitioners Association Certified Payroll Specialist (Level 3).

Her policy is to be friendly, approachable and create a customised system that works for you. So during a set-up or training, Evelien asks lots of questions about the business and how you run the business, to make sure everything is covered. Her aim is to set your software up correctly so it works for you and get you confident with your system. Evelien is always available to any of her clients after an initial training or set-up to help by phone or via the Internet until everything is under control. 

Because she has practical knowledge about New Zealand farming systems, she has been creating and maintaining annual cashflow budgets for clients since 2003. If you need help with a budget for the bank or for a proposed new venture Evelien is able to help you. 

Current clients vary from backcountry stations, dairy farmers on the West Coast and in Canterbury, to farm consultants and agricultural contractors. This variety plus the long-standing relationships with many of the clients are the reasons why Evelien loves what she does. 

Evelien has a Master of Science in Animal Husbandry from Wageningen University in the Netherlands. During her study and after her arrival in New Zealand she has worked as a relief milker on several dairy farms. From 2003 she was a shareholder in an equity partnership for a large dairy farm for 4 years, where she was responsible for all reporting to shareholders, financial administration & HR. Since 2002 Evelien has reared calves/grazed cattle (mostly supplied by clients) on her lifestyle block until her move to Christchurch in 2015.

Qualifications: MSc in Animal Science, Wageningen University 1994, Diploma in Public Relations NIMA A 2000, New Zealand Payroll Practitioners Association - Certified Payroll Specialist - Level 3 2020     

Hayley Walker - Certified Bookkeeper

Hayley joined Farm Office Services at the end of 2019. Hayley is a certified bookkeeper with over 8 years’ practical experience. Gaining valuable experience working with Adhesive Wholesale, Construction, Manufacturing, Engineering, Timber Wholesales, Not for Profit Organisations and Farms.

Hayley loves to learn. She has completed the Certificate in Bookkeeping, is a Certified Xero Advisor and a Xero Bronze Partner. A Hubdoc Certified Advanced Partner and a Green Badge member of the Institute of NZ Bookkeepers.

Helping small business owners with their financial administration is her passion. Hayley is reliable, accurate and discrete which enables clients to spend more time on other aspects of their business.


Wendy Cridge - Payroll & bookkeeper

Wendy's accounting journey started with part-time study at CPIT (now Ara Institute of Canterbury) when her children were young.  She graduated from CPIT with a Diploma in Accounting and a Diplomain Business. Her first job after studying was at a family-owned air conditioning business where she was employed as an accounts clerk, primarily responsible for accounts payable and general accounts administration.

As her hours of work could increase, she took on an additional accounts administration position at a small company supplying products to the meat industry. She joined Evelien at Farm Office Services Ltd in May 2018 and has been involved in helping with payroll as well as general bookkeeping tasks. In November 2020 Wendy passed her New Zealand Payroll Practitioners Certification Level 2.

Wendy lives in Selwyn District with her two children.  In her spare time, she enjoys spending time with family and friends and being involved in her children’s sport and scouting activities.